FAQs

General Questions

Registration and Payment

Sponsorship and Press

Hotel, Travel and Venue

Speakers

Contact

At the Event

General Questions

Why attend BriForum?

One word: Content

The bottom line is that BriForum has the most real-world, unbiased, technical content available anywhere in the world. You will be blown away by the amount of knowledge, tips & tricks, and verified techniques and strategies that you'll learn.

BriForum attendees will leave this conference with knowledge that can be applied immediately. And remember, ALL of the technical breakout sessions are being recorded (for video, audio, and presenter screen capture), so you will leave BriForum with the real-world knowledge you gained and with hours of content available for download.

Get more information on our About BriForum page.

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When is BriForum?

BriForum 2014 London will take place 20-21 May, 2014 at the etc venues St. Paul’s.

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How long is BriForum?

BriForum 2014 will be two full days of sessions, networking opportunities, exhibit hours and more! The days usually start between 8:00 or 9:00 am, and sessions end around 5:00pm. We also run the highly entertaining Geek Out event on the evening of Day 1.

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What kind of professionals attend BriForum?

BriForum is a technical conference, so everyone who attends is technical.

Since the event focuses on application and desktop virtualisation, attendees include people who are interested in server-based computing, application streaming, and VDI technologies.

Most people who attend BriForum work in the IT departments of companies and spend their time involved in these technologies. But we also get a lot of people who are consultants, in addition to vendors and analysts who just want to learn more about how the industry works.

Geographically speaking, our attendees come from all over the world.

What our attendees have in common is that they all want to learn more about new technologies. They want insight into what's really happening in this industry and how these products work in a no-fluff, no-spin way.

For more attendee details, check out the demographics on our Who Should Attend page

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What is BrianMadden.com?

BrianMadden.com is an independent blog site dedicated to application and desktop virtualisation. Brian Madden is known throughout the world as an opinionated, super technical, fiercely-independent desktop virtualisation expert. He's written several books and over 2,000 articles about desktop and application virtualisation. His blog receives millions of visitors per year and is a leading source for conversation, debate, and discourse about the application and desktop virtualisation industry. Brian is also the founder of BriForum.

To learn more about Brian and his blog visit www.brianmadden.com.

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Can I get access to the video presentations from the 2014 conference?

Yes! All attendees who register for and attend BriForum 2014 will get access to the videos from both the UK and US conferences (when available).  You’ll receive an email with instructions to access the emails after the event.

Please note that only attendees who register for and attend the conference will have access to videos, we are not able to offer these videos for sale for people who do not register.

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When will the agenda be posted?

The 2014 agenda is not yet available.  Topics are currently under review, and our Call for Papers begins 6 January, 2014.

Our agenda should be posted by mid-March so please check back for upcoming agenda announcements.

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Registration and Payment

How do I register?

You can register online here, or you can visit our Plan & Attend page to see pricing, deadlines and team rate information.

You can also contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 to register by email or over the phone.

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What does it cost?

The current registration fee for BriForum is £8925. This Early Bird discount expires on 31 March.

Registration discounts are available for select groups – including BriForum alumni, public sector employees and teams of 3 or more. Contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 to see if you qualify for any of these discounts or if there are additional savings available.

**Please note, all fees will be collected in USD.

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What's included in registration?

At BriForum 2014, all registered attendees experience the following benefits during the three-day show:

  • Access to 30+ technical sessions
  • Countless networking opportunities
  • The chance to view live demos in the Demo Lab
  • The Geek Out party and other great evening events
  • Online access to the recorded sessions after the show
  • Morning refreshments and lunch each day
  • And much more!

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What's the Very Important Geek package?

The Very Important Geek (or, just V.I.G.) package is new for 2014.  We wanted to create something for attendees to opt into for a more thorough experience at BriForum that also includes a few perks!

VIG Package includes the following benefits:

  • Private group breakfast with Brian Madden and select speakers
  • Complimentary copies of the newest books by Brian Madden & Gabe Knuth, and Jack Madden, signed during breakfast.
  • Express Onsite Registration
  • Reserved seating in front at the keynote presentation
  • Exclusive name badge ribbon
  • Advanced notice of special events and onsite activities
  • BriForum Resource Guide – complete with articles and resources hand-selected by Brian
  • Sneak preview of session presentations
  • The chance to win a one-on-one, 1-hour strategic planning session over the phone with Brian (a £615 value!)

Quantities of this package are limited so we encourage you to reserve your VIG status as soon as possible!  Contact Delegate Relations Manager, Jeremy Caci at jcaci@techtarget.com to add it on to your registration.

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Are there any discounts available?

Registration discounts are available for select groups – including BriForum alumni, public sector employees and teams of 3 or more. Visit our Plan & Register section to learn more or contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 to see if you qualify for any of our discounts.

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Are there any pricing deadlines?

Yes, the pricing deadlines are as follows:

The Special Alumni* rate of £625 is available now until 31 January, 2014.

The Super Early Bird rate of £800 is available now until 28 February, 2014.

The Early Bird rate of $£925 is available from 1 March, 2014 through 31 March, 2014.

The standard registration fee of £975 begins 1 April, 2014 and runs through 21 May, 2014 (the end of the show).

Please refer to our Plan & Register section for more details.

*Alumni pricing applies to individuals that have attended a BriForum conference within the last 3 years (2013, 2012 and/or 2011); rates are subject to verification at the time of registration.

**Please note, all fees will be collected in USD.

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What forms of payment are accepted?

You can pay by Visa, MasterCard, Discover, or American Express through our secure online registration site by clicking here.

If you’d like to pay by wire transfer or by check, please contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 for details.

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When do I have to register?

For BriForum 2014, you’ll be able to register up until the week of the event, but you won’t want to wait that long! We’ve got some great pricing for those who sign up early!

The Special Alumni* rate of £625 is available now until 31 January, 2014.

The Super Early Bird rate of £800 is available now until 28 February, 2014.

The Early Bird rate of $£925 is available from 1 March, 2014 through 31 March, 2014.

The standard registration fee of £975 begins 1 April, 2014 and runs through 21 May, 2014 (the end of the show).

Please refer to our Plan & Register section for more details.

*Alumni pricing applies to individuals that have attended a BriForum conference within the last 3 years (2013, 2012 and/or 2011); rates are subject to verification at the time of registration.

**Please note, all fees will be collected in USD.

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Who do I contact if I need a visa or Letter of Invitation to attend the event?

If you require a visa in order to travel to the event, please contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 with the following information:

  • Full Name
  • Job Title
  • Company Name
  • Company Address (Street Address, City, Country and Postal Code)
  • Email Address
  • Phone Number

Please also let us know if we may send your Letter of Invitation by email or if it needs to be sent by postal mail.

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How do I get a receipt and confirmation after registering?

When registering online you will have the opportunity to print confirmation of your registration. You will also receive a payment receipt by email as well as confirmation email with registration details.

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Am I required to sign up for breakout sessions prior to the event?

No, there is no separate registration for breakout sessions.

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What if I need to change my address or company name and I’ve already registered?

Contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com with both your original and new contact information and he’ll make those changes for you. He will also provide you with an updated confirmation email.

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I’m having issues registering online. Who can I contact for help?

You can contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701 with your name and the nature of your problem and he will be able to help complete your registration so you don’t miss out on BriForum 2014!

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How do I register a group?

Download the Team Registration form, fill it out, and return it to Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com.

Special Team pricing is available: 3 attendees for the price of 2.  Once you have paid for your Team, each person will receive a confirmation email for their registration.

Please note that any discount codes you have received may not be used in combination with the Team rates.

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My plans have changed and I need to send a substitute in my place. How do I do this?

Send an email to Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com with your name, company, contact information and your replacement’s name, company and contact information. He’ll make that update and will send both you and your replacement a confirmation email.

Please allow approximately 2-3 business days for these requests.

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I’ve already registered, can you register a coworker for me?

We cannot accommodate this request. Each attendee is responsible for registering him- or herself.  However, you can direct your coworker to the online registration form, or have him/her contact Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701.

What if I have to cancel?

If there is a situation where a substitution is not possible, we do have a cancellation policy.  Please note you must cancel before the specified dates below in order to receive a refund (where applicable).

  • Cancellations received between 27 January - 27 February, 2014, receive 75% refund.
  • Cancellations received between 27 February – 10 March, 2014, receive 50% refund.
  • Cancellations received between 10 March - 7 April, 2014, receive 25% refund.
  • Cancellations received after 7 April, 2014, no refunds will be allowed.

If you do not want to cancel, you may send a substitution by sending an email to Delegate Relations Manager Jeremy Caci at jcaci@techtarget.com with your name, company, contact information and your replacement’s name, company and contact information. He’ll make that update and will send both you and your replacement a confirmation email.

Please allow approximately 2-3 business days for these requests.

**Please note, all fees will be refunded (when applicable) in USD.

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Sponsorship and Press

Who do I contact about sponsoring BriForum?

You can contact Sales Director Sean Matthews at 001 617 431 9414 or your TechTarget sales representative.

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How many sponsors will be at BriForum?

In 2013, we had 15 sponsors. We expect to see even more in 2014!

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I’m a member of the press and would like to attend BriForum. How do I register?

Please contact Marketing Manager Renée Corine Arnold at rarnold@techtarget.com with your name, job title, and publication name. She will contact you with registration instructions.

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Hotel, Travel and Venue

Where is BriForum 2014 being held?

BriForum 2014 is returning to the etc venues St. Paul’s in London. Visit our Venue, Hotel and Travel page for more details.

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What do I do about a hotel?

 

We have secured a block of rooms at the Montcalm London City Hotel. The negotiated rate during this conference is £240 per night. To reserve a room please call the hotel directly at +44 20 7479 2233 or email them at reservations@montcalm.co.uk and quote: TECH190514.

The Montcalm at the Brewery London City
52 Chiswell Street
London, EC1Y 4SA

For more information on the Montcalm, visit our Venue, Hotel and Travel page.

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Speakers

I’m interested in speaking at BriForum, how do I enter a submission?

The call for papers is closed for 2014.  Stay tuned for next year's submission guidelines to be announced in early 2015.

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Who will be speaking?

Once we’ve selected our topics and their speakers, we’ll post updates to our Agenda, Topics, and Speakers pages.  You’ll want to check back often for more information!

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Contact

 

Who can I contact if I have questions?

Visit our Contact Us section for more information on who to reach out to for questions that are not already addressed on our website.

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At the Event

What should I bring on-site? Is there a dress code?

While this is a professional conference, there is no dress code. The conference rooms tend to be on the cool side, so we suggest bringing a sweater or jacket so you’re comfortable during the day.

Most attendees also bring their laptops or tablets to take notes, but all presentations will be made available to you after the conference.

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Will there be wireless available at the venue?

Yes, we always have free wireless for our attendees. We will provide instructions for connecting in our pre-event emails and on-site at the venue.

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I have a special dietary need/allergy, who do I contact about getting a special meal?

There’s a question on our online registration form for this purpose! Whether you’re vegetarian, Kosher, have a nut allergy or any other concern, be sure to answer the special onsite needs question.

If you’ve already registered and need to change your answer or add any comments, just contact Delegate Recruitment Manager Jeremy Caci at jcaci@techtarget.com or 001 617 431 9701.

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Are there any special events during the evening?

Absolutely! We’re still in the process of planning out 2014 activities, but the famous Geek Out game show will definitely be back.  See our Special Events page for more info!

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