FAQs

Why attend BriForum?

One word: Content

The bottom line is that BriForum 2012 Chicago has the most real-world, unbiased, technical content available anywhere in the world. You will be blown away by the amount of knowledge, tips & tricks, and verified techniques and strategies that you'll learn.

BriForum 2012 Chicago attendees will leave this conference with knowledge that can be applied immediately. And remember, ALL of the technical breakout sessions are being recorded (for video, audio, and presenter screen capture), so you will leave BriForum with the real-world knowledge you gained and with hours of content available for download.

Get more information on our Why Attend page.

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When is BriForum?

BriForum 2012 Chicago will be held July 24-26, 2012.

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Where is it being held?

BriForum 2012 Chicago will take place at McCormick Place Convention Center. Please visit the Venue section for more information.

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Who will be speaking?

Top independent desktop and application virtualization experts expected to return to BriForum include: Gabe Knuth, Shawn Bass, Tim Mangan, Ron Oglesby, Benny Tritsch, Jeroen van de Kamp and of course, Brian Madden. Check back soon for our updated speaker lineup.

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What does it cost?

The registration fee of $1,495 covers the following: entry into the event (to partake in 40+ technical sessions), morning refreshments and lunch each day, evening events (including the popular Geek Out), access to the Demo Lab, and much more. Special discounts are available – visit our Register section to learn more.

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What forms of payment are accepted?

You can pay by Visa, Mastercard, Discover, or AMEX. If you are paying by check or wire transfer, contact Meg Guarente at 617-431-9703.

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When do I have to register?

Registration is open from now until July 24th.

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How do I register?

Online registration is available here.

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How do I get a receipt and confirmation after registering?

When registering online you will have the opportunity to print confirmation of your registration. You will also receive a confirmation email with registration details and payment information.

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What kind of professionals attend BriForum?

BriForum is a technical conference, so everyone who attends is technical.

Since the event focuses on application and desktop virtualization, attendees include people who are interested in server-based computing, application streaming, and VDI technologies.

Most people who attend BriForum work in the IT departments of companies and spend their time involved in these technologies. But we also get a lot of people who are consultants, in addition to vendors and analysts who just want to learn more about how the industry works.

Geographically speaking, our attendees come from all over the world.

The only thing the attendees have in common is that they all want to learn more about these technologies. They want insight into what's really happening in this industry and how these products work in a no-fluff, no-spin way.

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What do I do about a hotel?

Visit our Venue page to learn more about the hotel where the event is taking place.

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What if I have to cancel?

Cancellation notices received on or before June 22, 2012 entitle the registrant to a 75% refund. No cancellation notices will be accepted after this date.

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Are there any discounts available?

Register before June 1st and you'll receive the early-bird discount of $1,295. To find out if you qualify for any other special registration discounts/incentives, please contact Meg Guarente.

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What is BrianMadden.com?

BrianMadden.com is an independent blog site dedicated to application and desktop virtualization. Brian Madden is known throughout the world as an opinionated, super technical, fiercely-independent desktop virtualization expert. He's written several books and over 2,000 articles about desktop and application virtualization. His blog receives millions of visitors per year and is a leading source for conversation, debate, and discourse about the application and desktop virtualization industry. Brian is also the creator of BriForum. To learn more about Brian and his blog visit www.brianmadden.com.

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Who can I contact if I have questions?

Visit our Contact Us section for more information on who to reach out to and have your personal BriForum questions answered.

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Registration for BriForum 2012 Chicago is now open!

Take advantage of early-bird registration pricing and pay only $1,295 (vs. $1,495) when you register before June 1st.

Included in registration:

At BriForum, all registered attendees experience the following benefits during the three-day show:

  • Access to 40+ technical sessions
  • Morning refreshments and lunch each day
  • The Geek Out party
  • Countless networking opportunities
  • The chance to view live demos in the Demo Lab
  • Online access to the recorded sessions after the show
  • And much more


Don’t miss out on this essential desktop virtualization conference – register today!