FAQs

• Why attend BriForum?
• When is BriForum?
• Where is it being held?
• Who will be speaking?
• What does it cost?
• What forms of payment are accepted?
• When do I have to register?
• How do I register?
• How do I make changes to my registration?
• How do I get a receipt and confirmation after registering?
• What kind of professionals attend BriForum?
• What do I do about a hotel?
• What if I have to cancel?
• Are there any discounts available?
• What is BrianMadden.com?
• Who can I contact if I have questions?

Why attend BriForum?

One word: Content

The bottom line is that BriForum 2010 Chicago has the most real-world, unbiased, technical content available anywhere in the world. You will be blown away by the amount of knowledge, tips & tricks, and verified techniques and strategies that you'll learn.

BriForum 2010 Chicago attendees will leave this conference with knowledge that can be applied immediately. And remember, ALL of the technical breakout sessions are being recorded (for video, audio, and presenter screen capture), so you will leave BriForum with the real-world knowledge you gained and with hours of content available for download.

Get more information on our Why Attend page.

When is BriForum?

BriForum will be held June 15-17, 2010.

Where is it being held?

BriForum 2010 takes place at the Hilton Chicago Hotel, 720 South Michigan Avenue, Chicago, IL. Visit our Hotel & Travel page for more information.

Who will be speaking?

Top independent desktop and application virtualization experts speaking at BriForum include: Thorsten Rood, Joe Shonk, Ruben Spruijt, Jeroen van de Kamp, Shawn Bass and of course, Brian Madden. Check out our whole speaker lineup here.

What does it cost?

The registration fee for BriForum is $1495 and covers the following: entry into the event (to partake in 50+ technical sessions), morning refreshments and lunch all three days, Monday evening networking party including full dinner and drinks, access to the Demo Lab, and much more.

100% MONEY-BACK GUARANTEE
Based on the caliber of our content and the expert speakers we’ve hand picked to present to you, we guarantee BriForum 2010 to be the most productive educational event you attend all year. If for any reason you aren’t completely satisfied, we offer our money-back guarantee on your admission. Yes, we’re that confident in our agenda and speaker lineup.

What forms of payment are accepted?

You can pay by Visa, Mastercard, Amex, or Discover.

When do I have to register?

Registration is open from now until June 15.

How do I register?

Online registration is available here.

How do I make changes to my registration?

You can login and make changes to your registration by clicking here. Use your login (email address) and password that you created while registering.

How do I get a receipt and confirmation after registering?

When registering online you will have the opportunity to print confirmation of your registration. You will also receive a confirmation email with registration details and payment information.

What kind of professionals attend BriForum?

BriForum is a technical conference, so everyone who attends is technical.

Since the event focuses on application and desktop virtualization, attendees include people who are interested in server-based computing, application streaming, and VDI technologies.

Most people who attend BriForum work in the IT departments of companies and spend their time involved in these technologies. But we also get a lot of people who are consultants, in addition to vendors and analysts who just want to learn more about how the industry works.

Geographically speaking, our attendees come from all over the world.

The only thing the attendees have in common is that they all want to learn more about these technologies. They want insight into what's really happening in this industry and how these products work in a no-fluff, no-spin way.

What do I do about a hotel?

The Hilton Chicago Hotel is offering a special discounted rate on hotel rooms for BriForum 2010 attendees. You must book your room by May 28, 2010 to receive the discounted rate of $259/night plus 15.4% tax (tax is subject to change) - which is based on availability between June 14 to June 17. Visit the Hotel and Travel page for more details.

What if I have to cancel?

Cancellation notices received on or before May 14, 2010 entitle the registrant to a 75% refund. No cancellation notices will be accepted after this date.

Are there any discounts available?

The discounted hotel rate of $259/night +15.4% tax (tax subject to change) is available at the Hilton Chicago up until May 28 based on availability. Book online by clicking here.

And there are also flight discounts being offered for this event through JetBlue. Book your flight through JetBlue.com, and use the promotional code BRIFORUM2010 to save 5% off your airline ticket. This promotion is valid through June 15, 2010. Visit our hotel and travel page for more information.

What is BrianMadden.com?

BrianMadden.com is an independent blog site dedicated to application and desktop virtualization. Brian Madden is known throughout the world as an opinionated, super technical, fiercely-independent desktop virtualization expert. He's written several books and over 2,000 articles about desktop and application virtualization. His blog receives millions of visitors per year and is a leading source for conversation, debate, and discourse about the application and desktop virtualization industry. Brian is also the creator of BriForum. To learn more about Brian and his blog visit www.brianmadden.com.

Who can I contact if I have questions?

Visit our Contact Us page for more information on who to reach out to and have your personal BriForum questions answered.